
Top Web Works Rebrand
A rebrand and rebuild of Top Web Works into a custom-built, lead-follow-up-focused web service for local businesses, with two design systems behind the client sites it builds.
A collection of projects showcasing modern web development, creative problem-solving, and technical implementation across various domains.

A rebrand and rebuild of Top Web Works into a custom-built, lead-follow-up-focused web service for local businesses, with two design systems behind the client sites it builds.

A B2B SaaS platform built to create foundational data structure for AI features. Structured AI prompts with validated JSON outputs that work for any platform using JSON and AI.

A functional UI prototype for an internal operations tool designed to surface only what needs attention across events and courses, built to triage alerts from multiple platforms with AI-assisted notes once connected to live data.

A full marketing system for a licensed Arizona hardscape contractor, built on my Top Web Works service-pages design system: homepage-first conversion, automated follow-up and reviews, AI-visible SEO, and a monthly campaign across email, social, and paid ads.

A complete rebuild of my personal portfolio site using the latest Next.js and React versions. Features a dark iridescent glassmorphism design with animated elements, and a hybrid JSON/markdown system.

A Shopify Plus marketing design system of reusable Liquid sections and schemas, built for designers and developers across three enterprise e-commerce migrations.

From scratch html prototype built from provided design. Working interactions and fluid responsive provided for devs. Catalog also partnered with a microsite I built.

A design system of reusable, token-based landing page blocks for marketing and design teams. This enabled our marketing team to create lead gen landing pages in a fraction of the time and still keep direct code flexibility available.

It has been a while since I have churned out HTML emails. They are a different animal than landing pages to be sure. Years ago, I created a generic master email template for the entire art department to pull from.

What started with catalogs, mailers, and ads naturally evolved into web and digital design—where the same principles of whitespace and simplicity now drive better engagement and conversions.
I enjoy creating projects like these in my spare time. Always happy to share experiences and discuss development ideas.